This concept from Nuro Inc. is aimed at overcoming limitations with static and fixed location visual advertisements. To do so, an autonomous vehicle displays ads that are targeted to the immediate surrounding audience as the vehicle makes it way along a route. In addition, the system can adjust the ad display as needed to conserve vehicle battery power by adjusting the display brightness or even turning off if no one is around to see the ad.
Image source: United States Patent and Trademark Office
Want to learn more about this invention? See the following information from the United States Patent and Trademark Office, www.uspto.gov
Abstract
Provided herein is an autonomous or semi-autonomous vehicle fleet comprising a plurality of electric autonomous vehicles for apportioned display of a media, operating autonomously and a fleet management module for coordination of the autonomous vehicle fleet. Each autonomous or semi-autonomous vehicle comprising a screen configured to display the media. Activation, deactivation, brightness modification, in combination with specific media selection enables more efficient media display.
Method and apparatus for displaying media on an autonomous vehicle
Inventor: David Ferguson, Jiajun Zhu, Pichayut JIRAPINYO, Cosimo LEIPOLD
Current Assignee: Nuro Inc
Filed: May 23 , 2022